A key concept in this book is getting out of your comfort zone. It’s so much easier just to stay with what you know, stay with what you’re comfortable with and think that that’s enough. To break through and improve you have to get into that discomfort zone and this important message is continuously delivered to our team.
Transformations do not occur without culture change. Throughout this book, the potential exists to deliver performances beyond what is commonly viewed as achievable. Finding a better way by creating a productive culture will inevitably fuel better strategies, better executions, and provide the competitive edge. The process of reinventing begins with yourself and then the team will follow.